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Dotster sold RevenueDirect, a segment that specialized in making money by placing ads on Web sites with little original content. Massachusetts-based Sedo bought RevenueDirect for an undisclosed amount.
The Vancouver company also bought EmailBrain, which allows businesses to send targeted e-mail newsletters, and FortuneCity.com, which builds and hosts Web sites for business customers.
FortuneCity.coms offerings are similar to Web services that Dotster had already been providing. Dotster officials declined to disclose details of the transactions.
Founded in 1999, Dotster was one of the first companies in the country to sell Web site addresses to businesses and customers. A once-profitable field, domain registration is now fiercely competitive. Dotster has chosen to expand by offering entry-level rates for business Web site design and associated business and marketing services.
In addition to Web registration, site design and hosting, and e- mail marketing, Dotster has also developed a social media platform that allows customers to create blogs and online forums and host videos.
Dotsters value-added services are achieving year-over-year double- digit growth rates ... and are key to building on the companys long history of profitability, positive cash flow and strong balance sheet, Brian Unruh, chief financial officer, said in a statement.
We will continue to make investments in growing value-added Internet services that enhance our customers online results, said Clint Page, chief executive officer.
No layoffs resulted from Dotsters sale of RevenueDirect, and most operations of Dotsters acquired businesses are now based in Vancouver, said Rian Merrill, spokesman.
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